Behind the Brand: How Upcloud Powers TA-FBDI Advertising Agency
Published Date: May 1, 2025
Published By: Jac Cantos, Upcloud Accounting
Our Client Company:
Lhara Urquiola (managing partner) and Ronald Allan Borgola or "Air" (managing director) of TA-FBDI Advertising Corporation discuss their company's history and experience with Upcloud Accounting.
TA-FBDI Advertising, established 2 years ago, is an integrated marketing communications agency. The partners have nearly two decades of experience in the industry.
The company's philosophy centers on "rising above conflict" and inspiring others, reflected in their phoenix logo and "lighting up the sky" jingle.
TA-FBDI offers advertising, promotion, event management, and public relations (PR) services, creating tailored strategies to reach target markets.
Client Problem Solving:
TA-FBDI helps clients achieve their marketing goals through integrated campaigns combining events, PR, and creative services. They aim for seamless execution across various platforms.
Industry Evolution:
The advertising industry is highly competitive. TA-FBDI differentiates itself by focusing on inspiration and collaboration rather than confrontation.
The agency embraces new technologies like AI as tools to enhance their services but emphasizes the irreplaceable value of human interaction and understanding in creating effective campaigns. They highlight the shift from traditional media to the diverse landscape of new media platforms.
Competitive Advantage:
Combining PR and event services.
Creating strong brand identities through brand guides and equity toolkits.
Cost efficiency through nationwide coordinators.
Developing comprehensive visibility plans beyond individual signage design.
Providing seamless, integrated marketing solutions through a single agency.
Top 3 Tips for Startups:
Passion and Opportunity: Ensure you are genuinely passionate about your chosen field and seize opportunities when they arise.
Calculated Risk: Be willing to take calculated risks and understand that failure is a possibility.
Right Team: Build a diverse and collaborative team to foster creativity and growth.
Upcloud Accounting Impact:
TA-FBDI has worked with Upcloud Accounting for two years.
Upcloud Accounting was chosen for its accuracy, transparency, and reliability in financial management. This was crucial given the demands of running a business and managing finances.
Upcloud Accounting provided timely financial guidance, helping TA-FBDI navigate financial challenges and make informed decisions. The smooth relationship and open communication are highly valued.
Upcloud Accounting: Virtual Outsourced Accounting and Bookkeeping Services in the Philippines
Upcloud Accounting offers accounting, bookkeeping, tax compliance, and business licensing services specializing with startups and SMEs in the Philippines.
Our goal is to increase efficiency, automation, and transparency across the accounting and finance functions of our clients with our cutting-edge technology. If you want to move your company’s finance function online, contact our Team of Expert Accountants and Bookkeepers directly via [email protected] or visit www.upcloudaccounting.com to learn more about how Upcloud Accounting accounting services can support your PH business!
This testimonial section showcases the experiences of our valued clients and is intended to provide insights for future clients. For comments, suggestions, and feedback, feel free to email us at [email protected].
