DTI Trustmark A New Digital Badge for Safer Online Business
Published Date: October 02,, 2025
Published By: Jac Cantos, Upcloud Accounting
DTI Trustmark: A New Digital Badge for Safer Online Business in the Philippines
With the rapid growth of e-commerce across the Philippines, the Department of Trade and Industry (DTI) has taken a firm step towards ensuring safer and more trustworthy online shopping experiences for consumers and businesses alike. The solution? The E-Commerce Philippine Trustmark, a government-backed digital badge designed to certify legitimate and compliant online merchants, e-retailers, and digital marketplaces.
What is the DTI Trustmark?
The DTI Trustmark is a mark of recognition issued by the DTI E-Commerce Bureau under Republic Act No. 11967 or the Internet Transactions Act of 2023. It serves as a digital permit and badge signifying that an online business meets stringent regulatory standards including transparency, product safety, complaint resolution mechanisms, and data protection. This badge helps buyers quickly identify legitimate sellers and distinguish them from fraudulent or "fly-by-night" operations.
Mandate and Deadline
Under Department Administrative Order (DAO) No. 25-12 (2025), registration and acquisition of the Trustmark have become mandatory for all online merchants, e-retailers, e-marketplaces, and platforms that conduct e-commerce targeting the Philippine market. The Trustmark effectively replaces a separate permit, consolidating regulatory compliance for online business operations.
Originally, the registration deadline was set for September 30, 2025, but due to feedback from stakeholders and the need for smoother implementation, DTI extended the deadline to December 31, 2025. This extension aims to give more time for businesses, especially small enterprises, to comply without undue burden.
Why Should Online Sellers Apply?
Build Consumer Trust: Displaying the Trustmark signals to customers that the business is verified and reliable, gaining an edge in the competitive online market.
Legal Compliance: The application process requires submission of key business documents (e.g., SEC or DTI registration, BIR Certificate of Registration), ensuring sellers operate within Philippine laws.
Product Safety & Quality: The Trustmark process ensures compliance with the Bureau of Philippine Standards (BPS) and other applicable product regulations.
Customer Redress System: Having an official complaint mechanism enhances business professionalism and protects consumer rights.
Official Recognition: Being listed in the DTI Online Business Database increases brand stature and consumer confidence.
How to Apply
Prepare Required Documents: These include business registration certificates depending on business type (DTI, SEC, CDA), BIR Certificate of Registration, valid government-issued ID, and proof of a system for handling customer complaints.
Online Application: Submit documents and fill out the application form at the official DTI Trustmark portal (https://trustmark.dti.gov.ph).
Pay the Fee: The standard fee is ₱1,130, which covers the application, administrative, and documentary stamp fees. Small businesses and Barangay Micro Business Enterprises (BMBEs) enjoy fee discounts or exemptions.
Evaluation: The DTI reviews submissions and may request additional information.
Receive Trustmark Badge: Approved businesses receive a digital badge with a unique number and QR code for easy verification by customers.
Renew Annually: The Trustmark is valid for one year and must be renewed to maintain compliance.
What This Means for Online Commerce
The DTI Trustmark sets a new baseline for safety, credibility, and consumer protection in Philippine e-commerce. It empowers buyers to shop confidently and encourages businesses to adhere to best practices and legal standards. For businesses, the Trustmark is both a seal of trust and a competitive advantage in a crowded digital marketplace.
As the December 31, 2025 deadline approaches, online sellers who have yet to register are encouraged to take advantage of the extended period to secure their Trustmark and join the ranks of credible, recognized e-commerce players in the country.
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Disclaimer: This article or blog is only for general knowledge and guidance and is not a substitute for an expert opinion. For technical advice, please consult your tax / legal advisor for your specific business concerns. For comments, suggestions, and feedback, feel free to email us at [email protected].
